A brief overview

Herb.co is seeking a skilled writer to create clear, engaging cannabis-focused content across education, lifestyle, culture, and commerce categories. You’ll craft well-researched, SEO-optimized articles that capture Herb’s approachable, entertaining, and informative voice. Your writing will break down information in a way that’s easy to understand and enjoyable to read for all experience levels. A strong understanding of cannabis and its culture will help you excel in this role.

Responsibilities

• Write clear, engaging, and thoroughly researched articles across a range of assigned topics
• Transform SEO-focused content briefs into high-quality articles, naturally incorporating keywords and following stylistic guidelines
• Work independently with strong ownership over your assignments, while collaborating with editors, writers, and other editorial team members when needed
• Consistently meet pre-set article submission deadlines

Qualifications

• Bachelor’s degree or diploma in English, Journalism, Communications, Creative Writing, or a related field
• 2+ years of proven writing experience, preferably within a relevant niche (e.g., lifestyle, cannabis, health, education, entertainment)
• Ability to break down complex or technical topics into clear, engaging, and digestible content for a wide audience
• Familiarity with cannabis culture, terminology, trends, regulations, and consumer interests
• Excellent written and verbal communication skills, with strong attention to detail and voice consistency