Tyler has been Editor-in-Chief of Herb since September 2017. Previously served as the Editor-In-Chief and Creative Director of The Plaid Zebra, an unconventional lifestyle that catered to 5 million users at its peak. The publication encouraged users to transcend the 9 to 5 and collect experiences, not things. Since joining Herb, he has expanded the editorial team, written feature stories and revitalized the content strategy to establish Herb as the voice of cannabis culture. Tyler created and produced Herb's series Strain Stories, directed an episode of Game Changers with former NBA player Al Harrington and co-directed a documentary film on the use of cannabis as an "exit drug" in the opioid crisis.