Sometimes, all it takes is one puff of a specific strain to inspire your next business venture.

That’s how it went down for Noah “40” Shebib, cannabis aficionado, OVO Sound founder, and Drake’s producer. You might have heard of Bullrider, a legacy Canadian cannabis brand.

After 40 took a hit of the company’s namesake strain, Afghani Bullrider, he was hooked. But don’t get it twisted; 40 didn’t just appreciate the wickedly high THC content and the deeply euphoric sensations.

He swears by Afghani Bullrider to help him manage his multiple sclerosis, which he was diagnosed with at 22 years old. 40’s involvement in cannabis and knowledge of the recreational landscape spurred someone else to hop on board as the brand’s partner and strategic advisor.

None other than Grammy-award-winning rapper, singer-songwriter, and producer Aubrey Drake Graham.

Bullrider strives to provide an unmatched cannabis experience to North America. With Drake on board, he will help advise and strategize how to do so.

“I’ve always viewed 40 as the expert when it comes to cannabis, so I’m very excited to invest, partner, and contribute to setting a new standard for a premium cannabis experience,” said Drake.

When referencing Drake’s involvement with the brand, 40 said, “Bringing him on as a partner felt like a natural next step and is a monumental moment for the brand.”

Now, Drake is on board alongside Bullrider co-owners 40, Lorne Greenberg, and Maxim Zavet. The brand specializes in the highest quality premium cannabis flower, other premium products, and merchandise.

If you happen to snag a strain from Bullrider, you must try getting your hands on its namesake strain, Afghani Bullrider. 40 explained how it’s his strain of choice when making beats, doing housework, and sparking up with the OVO team.

The Bullrider team wants consumers to trust that it’s not just another cannabis brand, “Bullrider has a deep reverence for quality cannabis and its medicinal properties,” said 40.

He added that his involvement with the brand is personal. He has an inner urge to help consumers “access high-grade strains with the same recreational, therapeutic benefits that I’ve been able to enjoy.”

If you’ve read this far, chances are you’re looking for some potent Afghani Bullrider.

If you’re in the Greater Toronto Area, we suggest checking out Bullrider’s first flagship retail store in Brampton, Ontario.

Located at 67 Selby Road, Bullrider sits on an industrial site that will soon act as a farm-gate cannabis store that grows its strains on the same property. Furthermore, Bullrider also has plans to add an in-house hash lab, which would be the first hash lab in any dispensary in Canada.

Entering Bullrider is like stepping into luxury. The eyes are met with psychedelic murals from Toronto’s graffiti artist, Kwest. There are marble standalone islands and steel sculptures, adding to the modern and minimalist vibe.

Inside, you can grab strains like Afghani Bullrider, Wedding Cake, and Peach Crescendo. Bullrider also houses a variety of other brands they’ve carefully curated for your experience.

For more information about Bullrider, check out its Instagram page or visit bullrider.com.