For almost a century, Twinkies have been an American icon, despite almost disappearing for good in 2012. Now, they are going to the next level, thanks to its latest flavor, chocolate peanut butter Twinkies.
Forget your worries: Chocolate peanut butter Twinkies are almost here
Yes, that’s right, there is a new Twinkie available: Chocolate Peanut Butter. This week, Hostess unveiled the latest addition to the family, which is the next step from the Chocolate Twinkie. The snack cake is starting to appear on shelves, too, in both single-serve and multi-pack formats.
For the new treat, Hostess has dropped the traditional flavored crème fillings for another delicious flavor, which is peanut butter. The company reckons the new release is an attempt to be in sync with what customers want.
With Chocolate Peanut Butter Twinkies, we have paired America’s favorite flavor combination with America’s most beloved snack cake. This peanut butter-filled treat comes on the heels of our recent introduction of Hostess Chocolate Cake Twinkies and is another a prime example of our efforts to embrace consumer flavor trends.
The newly released Chocolate Peanut Butter Twinkies will feature the age-old pairing of the sweet and salty flavors, which also has a creamy peanut butter texture.
Keep them coming
It seems that 2017 is the year of the Twinkie. In April, Hostess unveiled Chocolate Cake Twinkies, which some considered to be the pinnacle of Twinkie flavors.
Chocolate Cake Twinkies were released at the same time as the new Fudge Covered Twinkies, with the two flavors following other classics, such as Banana, Pumpkin Spice, and White Peppermint. But can’t forget the limited edition Twinkies ice cream, either (or the Sno Balls ice cream).
Back from the dead
Despite being so loved, it was only five years ago that Hostess filed for Chapter 11 bankruptcy protection, which was due to the sales of Twinkies – and many other snacks from the company – being down.
By the end of that year, Hostess said Americans had “migrated to healthier foods,” following that up with the announcement that it would be winding down operations and ultimately seeing a temporary end to production of the treat in the United States.
Much to the happiness of everyone who loves to snack on the treats, it was only six months before Twinkies returned to shelves, proving that the treats really are almost indestructible (although, saying that, the shelf life is only 45 days).