Why The First Marijuana Ad Ever Was Not Aired
The United States’ first marijuana ad was put on hold in another example of the conflict between state and federal cannabis policy.
The trouble arising from the disparity between state and federal cannabis control is only increasing.
The first marijuana ad, a commercial for the Neos Vape Pen, was set to air this past week in Colorado. But due to, as Bloomberg’s Ramy Inocencio admits, the “basically federally-controlled channels”, it’s been put on hold.
Like dispensary raids, this is a more mild example of the problems that arise when state and federal policy directly conflict. With such a sizable industry already forming and enormous profit margins at stake, these issues will only exacerbate as state markets develop and legislation fails to keep up.
How will the federal government keep up with the cannabis industry growing at lightning speed?