The Tide Pod challenge has, perhaps inevitably, been taken to the next level by ill-advised brainlessness. A guy on Instagram attempted, on camera, to vape one of the laundry pods. This can be filed under “things so stupid, you’ve never been warned not to do.”

The dangerous trend of teens trying to eat Tide Pods, despite warnings from Tide and health experts, has become a viral sensation in recent weeks. Despite the fact that there seems to be no obvious upside to the phenomenon, except an over-eager bid for peer acceptance, the trend continues. Hell, there are actual Tide Pod recipes circulating. (God, help us all.)

via GIPHY

Vaping Laundry Detergent? Come On.

The person in question starts his stunt by poking a hole in the Tide Pod. He squeezes the soap into his vape and takes a big hit of the stuff.

Yes, of course he chokes, sputters, suffers and wheezes. But then, seemingly mindful of the tattered remains of his dignity, he composes himself and blows some smoke rings. One wonders if his lungs feel clean.

A careful viewing of the video, however, reveals that the video doesn’t really do justice to the aftermath of a Tide Pod vape hit. There’s an editing cut right after the painful looking cough. Then, an abrupt switch to a series of vape tricks follows.

Tide is Horrified By The Fad

Tide has repeatedly warned against eating their pods. There’s a printed warning on the detergent box, in fact, stating: “Harmful if swallowed or put in mouth. Seek immediate medical attention if incident occurs.”

The company recently tweeted a video featuring NFL star Rob Gronkowski telling kids to “say no” to eating the laundry pods. “What should Tide PODs be used for?” the company account tweeted. “DOING LAUNDRY. Nothing else. Eating a Tide POD is a BAD IDEA.”

via GIPHY

“Our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day,” reads a statement from Procter & Gamble, Tide’s parent company. “They should only be used to clean clothes and kept up, closed and away from children. They should not be played with, whatever the circumstance is, even if it is meant as a joke.”

Tide Pods contain ethanol, hydrogen peroxide and long-chain polymers, and can be toxic, according to Consumer Reports. Ingredients in the pods can burn the mouth, digestive system, and stomach. Eating the pods can also lead to gastrointestinal pain (duh!), respiratory arrest, and even death.

Don’t Try This At Home

Judging by those facts, one can readily extrapolate that vaping the damned things is a spectacularly ill-conceived idea.

We can hardly disagree with the take of Ozzy Man Reviews:

OK, so if vaping didn’t already make you enough of a douchebag, and filming yourself ‘performing’ smoke tricks like Absolem the caterpillar didn’t already verify your status as a tool, you might want to consider the next step in the how to be a total f***stick handbook: vaping a tide pod.

Tide has not yet reacted to this new level of pod insanity. The video in question has now been deleted.