Guides | 03.29.2023

Weed SEO: How To Build Backlinks To A Cannabis Brand

Backlinks are a fundamental part of SEO and organic marketing for cannabis businesses.

The legalization of cannabis has opened many doors for companies that want to enter the market; the competition is real.

However, the cannabis market is vast, and there is room for everyone. But it’s not just about participating, right? It’s about being on top. For this, you have to be prepared to face the fierce competition and find a way to make your brand known.

The most effective way to stand out from the sea of competitors is through cannabis backlinks. It’s not easy, as the restrictions on cannabis marketing are stronger than you would imagine, but it is possible, and the benefits are endless.

Backlinks are a critical factor that search engines like Google take into account when ranking your site. They also:

  • Improve your SEO score
  • Increase visibility
  • Eventually boost business

Let’s take a closer look at what cannabis backlinks are, how they can be exploited, and the best way to use them to one’s advantage.

What Are Backlinks For A Cannabis Business?

Let’s start at the basic level: what exactly are cannabis backlinks (also known as hyperlinks)? A backlink is a link to a website. They are links that lead from other sites and pages on the internet to yours.

For example, if a blog that works off your domain includes a link to your dispensary page in their blog posts, you will receive a backlink from them. If you link to another site or page that is not yours in your posts, they receive a backlink from you.

These backlinks eventually attract organic traffic to your own website, which increases your website’s visibility.

It’s a win-win, as creating cannabis backlinks helps a website improve its visibility in search engines and, in turn, helps improve audience visibility.

Along with mobile optimization, page speed, user experience, and others, high-quality cannabis backlinks are some of the most important ranking factors that search engines like Google take into account.

How Do Backlinks Work?

Cannabis backlink building basically works like a “trust” network.

Imagine your website is mentioned on a blog that has an excellent, trustworthy reputation and is considered a very authoritative website by search engine crawlers. That good reputation will carry over, to some extent, to your site.

It’s as if some of that good reputation and trustworthiness “rubs off” on your website just because you’ve been involved through a backlink. As a result, search engines will want to submit your site to their users to ensure a better experience.

Backlink Risks

Not everything is as simple as you might think. The inclusion of backlinks can work as a double-edged sword if you are not careful.

Your rankings and traffic will suffer if the site linked to yours is:

  • Spam
  • Has low-quality content
  • Doesn’t have a good reputation among the public and web trackers

Imagine that an unreliable, disreputable and spammy website uses a backlink to your blog. This will “infect” you with their bad reputation, and you could see your metrics and organic growth affected.

Therefore, this is where the importance of having high-value backlinks comes in, which allows for a better ranking in the Search Engine Results Pages (SERP) and more organic traffic.

The best way to do this is with high-level marketers who understand the cannabis business and are trustworthy. There is nothing like having an ally that understands your needs and knows how to not only meet but exceed them.

Main Characteristics Of A High-Value Backlink

As we already mentioned, a backlink is more than just a link. It is practically a form of certification, which somehow passes on the advantages and strengths of one page to another.

Regarding backlinks for cannabis brands, quality is better than quantity. It’s better to have a few backlinks from reputable sources than many from pages with little or no domain authority.

What to consider when it comes to backlinks for cannabis brands:

  • The domain of the website you are linking to
  • The keywords of that website
  • The Page Rank of the linking website.

What Is Cannabis SEO?

SEO stands for Search Engine Optimization, the process of moving your content up the search engine rankings through various techniques, especially keywords.

If you want to generate more traffic, leads, and sales for your cannabis business, you need to know how to implement a winning link-building strategy that combines backlinks with SEO.

Google and other search engines want to link to high-quality, trusted sites containing relevant, factual information. Remember what we talked about earlier? High authority or trustworthy backlinks make a search engine see you as a reliable source and treat you as such.

In short: A solid backlink profile from trusted sites communicates that you are an established, high-quality website that publishes accurate information, and will therefore qualify you as such, which translates into organic growth and increased visibility.

How To Build Cannabis Backlinks

If you want to build cannabis backlinks and avoid being penalized by Google, you must be very careful how you earn your links or build them.

Our recommendation? Having the best cannabis marketing team is the key to building valuable backlinks that really add to your cannabis brand.

In general, there are three main areas of focus when it comes to building backlinks:

  • Optimize internal link structure
  • Using high-quality external links in posts
  • Obtaining backlinks through paid and unpaid methods

That’s right; internal backlinks also play a very important role in the whole optimization issue. External backlinks are key to generating links to your website and attracting the right niche to your business.

How To Earn Backlinks

Broken links method: The broken links method is an easy and effective way to gain backlinks. All you have to do is find articles in your niche and look for broken links. Then inform the webmaster and offer your own high-quality pages as a replacement. In many cases, the webmaster will be happy to exchange a broken link for yours.

Infographics and graphic material: Visual content is essential to capture the attention of audiences and make your brand more noticeable. Attention spans these days are seconds, so an image or graphic content is more likely to grab users’ attention. Infographics will make your content more shareable and encourage other sites to link to yours, so you don’t have to create new visuals from scratch.

Content promotion: Creating quality content is key, but there is no point in creating insightful and intelligently crafted content if no one is going to know about it. Therefore, if you want to get cannabis backlinks through content, the only way to do it is to promote it.

Interviews and podcasts: Take advantage of all the visibility you can get. Online interviews and podcasts are exceptionally popular at the moment and a relatively easy way to attract backlinks.

How Many Links Should You Build For Your Cannabis Website?

As a rule of thumb, quality always beats quantity. And this applies to backlinks as well.

It is more important to have a few backlinks on a high authority website than to have hundreds on untrusted or spammy sites. The more backlinks you have from different high-authority domains, the more you will see an increase in your ranking.

One of the best indicators of how many backlinks you need is the degree of difficulty of your chosen keyword. SEO tools play a very important role here, as they will show you a ranking between 1 and 100 for any given keyword.

Keywords with a low ranking do not need as many backlinks as those with a high ranking. It’s not simple mathematics. A ten ranking may only need ten backlinks, but a 50 ranking may even need twice as many.


Backlinks are a fundamental part of growing a cannabis business today, they can be a little overwhelming at first, but they’re very worth it.

Here are some key points when building cannabis backlinks.

Build cannabis backlinks only from reputable sites: Remember, the idea is that only reputable and high-authority sites will talk about you and recommend you.

Look for connection: Look for a logical connection between the page where your backlink appears and your brand.

Avoid keyword stuffing: Keyword stuffing will only get your site penalized by search engines. Quality is better than quantity; we’ve already told you that.

Diversify your cannabis links: Don’t stay only on your home page. Generate backlinks to specific pages within your site.

Internal links: Interlinking won’t have the same effect as getting backlinks from other domains, but it’s an equally fundamental part of keeping users on your site, and web crawlers will notice it.

Focus on white hat cannabis backlinks: Organic growth is ideal. Taking shortcuts will only bring backlinks and avoidable penalties from search engines.

Quality content: A backlink is useless if the landing page has no content that inspires users to stay. If your site has unique and relevant content, it will receive backlinks more naturally and without much effort.

Link building for cannabis brands is an essential part of SEO and organic marketing. Our recommendation is to leave it in the hands of professionals and enjoy the benefits.

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