Cardi B demands to be paid for inspiring the new Lucky Charms cereal

In her wildly successful song, Cardi B raps “I used to live in the P’s, now it’s a crib with a gate / Rollie got charms, look like Frosted Flakes.”

Jan 9, 2018
Cardi B

(Photo by Scott Dudelson/Getty Images)

Sure, when I was a kid I thought it would be cool as hell to have Reese’s Peanut Butter Cups for breakfast. So when this daydream commercially manifested as Reese’s Puffs in 1994 you can rest assured I was all about it. But I didn’t consider myself the inventor of Reese’s Puffs. I also didn’t record one of the biggest singles of the year, so perhaps Cardi B is on to something for wanting some credit for General Mills’ newest part of a balanced breakfast.

Cardi B’s ‘Bodak Yellow’ dropped in the summer of 2017, and while it hibernated for a few weeks, it began lighting up the charts. By September, ‘Bodak Yellow’ was an unstoppable force, toppling conventionally immovable objects like Taylor Swift songs before sitting at the top of the Billboard 100 for three weeks, the first single by a solo female hip-hop artist since Lauryn Hill.

In the wildly successful song, Cardi B raps “I used to live in the P’s, now it’s a crib with a gate / Rollie got charms, look like Frosted Flakes,” referring to breakfast cereals Lucky Charms and Frosted Flakes. Then, as 2017 was wrapping up, General Mills revealed that the suggested cereal would soon come to exist. Lucky Charms cereal, aka colorful marshmallows with dry, undesirable graham bits, would merge together with beloved sugar-blasted flakes. No diamonds. Cardi B took notice, taking to social media to demand 2% of the proceeds from the cereal sales.

Now, if you’re a cereal savant, you may notice that Lucky Charms’ Frosted Flakes variation is not, in fact, a combined box of Frosted Flakes and Lucky Charms. While Lucky Charms is a General Mills brand of breakfast stuffs, Frosted Flakes belongs to Kellogg’s. “Frosted flakes” as a concept is apparently fair game for another cereal company to use in name and spirit, as much as that may seem legally dubious. By accusing Kellogg’s of plagiarizing her, and not General Mills of plagiarizing the both of them, Cardi B is trying to milk the wrong cereal box.

A rep for General Mills told VICE that their cereal had been in the works long before Bodak Yellow. “We started working on Lucky Charms Frosted Flakes about a year ago,” said General Mills spokesman Mike Siemienas.

Lucky Charms Frosted Flakes are available on store shelves. Cardi B just released a song with Bruno Mars. Everyone’s going to be fine.

Jan 9, 2018