Drake hands out $1 million in his new music video “God’s Plan”
In one scene, he walks into a Miami supermarket and offers to pay for everyone’s groceries.
The budget for the music video to one of Drake’s latest songs seems a little paltry for one of the highest-paid entertainers in the music industry. And there was no reason to hide the cost, the number for the dollars paid to make the song “God’s Plan” into a music video was right there, in black and white titles: $996,631.90.
This is a video that’s so much for the fans that it’s secreting OVO all over the masses. It’s not a necessarily religious take on Drake’s song, which belongs in the gospel music section in title only. But it is a chance for the T. Dot rapper to show gratitude.
The sincerity of God’s Plan may come into question for some casual fans of the rapper. The video is like a Publishers Clearing House commercial. It mixes a philanthropy sizzle reel of all the times Drake looked out for his fans. Or all the times he donated funds to a civic entity.
Of course, the premise of the entire 5:55 minute (What does that even mean!?) video is Drake in heavy giveback mode as he opens with a reminder to suitors not to come over at 6:00 a.m. trying to get it on with him.
And when he says that he “Go hard on Southside G,” the internet is already alight with theories on what he’s talking about. Hint: It’s probably a producer.
The video has some tender moments like when Drake talks to a couple of families. “You gotta make sure you take care of your moms,” he tells one young man after handing him and his mother a lump of cash.
For the video, he also visited, in real life, a supermarket and a school to do good deeds. According to CBS News, in the Miami market, he spent around $50,000 buying everyone’s groceries. He also surprised a student at the University of Miami with a $50,000 scholarship. (Who is ever not going to tell that Drake story to their grandkids?)
“God’s Plan,” the song, comes from the EP Drake which was released a couple of weeks into the new year. The song has a simple enough melody that crescendoed into pop culture when the video for the track dropped.
The video, which ends with the big block letters over a black screen: “God’s Plan” brings out the fervor for Drake in the way that a preacher gets the love of his congregation. In the end, the video is the best kind of promo for an artist who always seems to be winning, and whose adherents are so numerous no church could ever hold them all.