Fox is making a movie about Flamin’ Hot Cheetos and it’s not what you think
Cheetos have been around since 1948, but it was the Flamin’ Hot variety that rejuvenated their popularity and led them to munchies domination in the 2000s.
So sue me. In an era of Lego and Emoji Movies, news of a Flamin’ Hot Cheetos film might’ve had me thinking about cheetos and their snack chip friends singing hits from the radio. A Frito grooving to Justin Timberlake. Some Munchos doing the Gangnam Style thing. This is, unfortunately, not the vision for the Flamin’ Hot Cheetos movie announced by Fox Searchlight this week. The movie will be more of a biopic.
Christian film producer DeVon Franklin and October Sky writer Lewis Colick announced this week that they are getting ready to create a Fox film titled “Flamin’ Hot.” It will detail the origin story behind the Flamin’ Hot Cheeto and thousands of red finger smudge streaks down the side of denim across America. Given the true story and the production team, I’m willing to bet the film will be an American dream tale.
Cheetos have been around since 1948, out of the Fritos food lab in Dallas, Texas, but it was the Flamin’ Hot variety that rejuvenated their popularity and led them to munchies domination in the 2000s. Unlike the original Cheetos, Flamin’ Hots weren’t developed in Fritos’ food lab, but at home by one of their janitors. Richard Montanez was a second-generation immigrant who became a janitor at Frito-Lay in 1976 after picking grapes in Southern California.
Like the Good Will Hunting of processed cheese puffs, Montanez secretly took some unseasoned Cheetos home to experiment on. Inspired by some of the spices he saw added to a cup of corn, he put his experimental seasoning to work and soon found himself speaking with the company president. Montanez was asked to prepare a presentation for the executives, despite only having a loose grasp on the English language. Today, Montanez is an executive at PepsiCo.
No director is attached to “Flamin’ Hot” as of yet, nor is anyone slated to play Montanez. No one has been cast to play Chester Cheetah either. Might I recommend Christopher Plummer? “Dangerously Cheesy” would have so much gravitas.