Power ‘Puff’ Girls: Top 36% Exec Positions In Cannabis Companies Held By Women

The marijuana industry has been a male-dominant industry for 30 years, but oh how the tables have turned.

Jan 27, 2016


According to a survey by Marijuana Business Daily, women now make up a significant portion of executive positions in the legal marijuana industry. Besides the fact that women totally kick ass, there is some logic to why we are starting to see more female faces in the industry.

Who run the world? Girls.

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Since legal marijuana became a legitimate industry, women have been increasingly making their way to the top. Data from the Pew Research Center found that 36% of leadership positions in the entire industry are held by women compared to the average 22% in other industries in the U.S.

The survey by Marijuana Business Daily found that, within the industry, women make up 63% of high-level positions at testing labs and almost 50% of roles at cannabis-infused products and processing companies.

To put it simply, women are more likely to hold executive positions in every major division of the cannabis industry than in the general workforce as a whole.

Why women?

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So, why are women dominating the industry you ask?

It’s safe to say that women, compared to men, are more likely to seek alternative treatment options. Hemp-like lotions and bath salts are more appealing and are used more frequently by women, introducing more women to the world of cannabis.

Jane West, co-founder of Women Grow, a women-focused association for cannabis entrepreneurs, mentioned that, “Many women use marijuana differently than men. They’re not using it to get high, but for its therapeutic effects. They use it for relaxation, pain management and think of it more as a wellness addition.”

Not to mention, women make 80% of the healthcare purchasing decisions in this country, and that could go a long way in the medical marijuana industry as well.

Genifer Murray, founder and former President of CannLabs, said, “This is a compassionate industry, for the most part, especially if you’re dealing with the medical side. The medical patients need time and consideration, and women are usually the better gender for that. The industry is flat-out geared for women.”

Step aside, boys

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For quite some time, women have been seen as a sort-of sex symbol when it comes to cannabis. Marijuana conference organizers have been known to host wet T-shirt contests and hire women to prance around half naked while passing out joints. But now, women are beginning to change the game.

Back in the 1980s, a woman by the name of Mary Jane Rathbun also known as “Brownie Mary” baked hundreds of batches of cannabis-infused brownies at her home in San Fransisco. A pioneer in the marijuana industry, Brownie Mary delivered brownies to AIDS patients who were in pain, and was arrested for her attempts to do so more than once. But if it wasn’t for Brownie Mary, who is credited with helping the 1996 initiative for medical marijuana pass in California, the industry may not have gotten to where it is today.

It’s no secret that the marijuana industry shows a lot of promise for women. As a new industry, women have a greater chance at success, which they may not find as easily in other industries that are mostly, if not entirely, dominated by men.

For the first time in a long time, women have the chance to prove themselves in a booming industry, and let’s be honest, we could all use a little more Mary Jane in our lives.

Now that marijuana is becoming more acceptable, do you think women will be getting involved in the industry? Are you a woman involved in the industry? Let us know on social media or by commenting below.

Jan 27, 2016