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Darlene Alderson

Herb Plus | 02.16.2023

What Is A Keyword?

How to identify and target your audience through keyword selection for the cannabis industry.

The cannabis industry is constantly evolving, and it’s becoming more and more important to have a solid marketing strategy to stand out in an increasingly competitive market.

A crucial part of any marketing strategy is choosing the right keywords, especially if we are talking about the cannabis industry.

Keywords in the cannabis industry are specific terms related to cannabis and the target audience interested in it. These keywords are used in various cannabis-focused marketing tactics. You can think of them as the foundation of the entire strategy.

Let’s explore how to choose the right keywords for your cannabis business and how to use them effectively in your cannabis marketing strategy.

Keyword Definition

As mentioned, a keyword is a word or phrase on your website that matches the words or phrases that people use in search engines.

Why is the use of keywords important? Well, if you know what phrases or keywords your target audience uses when searching for your product or service, you will be able to create and optimize the content to answer their query and appear among the first options in search engines.

Appearing in these top search engine results gives you an unimaginable advantage over your competitors, plus users will find your brand by the content they need and expect when they visit your site.

One key is to speak the same language as users searching the Internet in order to appear in the top positions for relevance in their organic search results. Thinking about how they would search for the content you offer is a key part.

Keywords allow you to define an SEO strategy based on specific target phrases that are used by your target audience, and that will allow people interested in cannabis to find you more easily.

What Is A Niche Market?

A niche market is a specific segment that can be defined by its own unique needs, preferences, or identity, which differentiates it from the general market.

In other words, it is a small, specialized group of consumers with specific interests, needs, or demographic characteristics. For the cannabis sector, a niche market might be interested in specific cannabis themes, such as medical cannabis or high-CBD products.

Some other examples of cannabis niche markets include:

  • Vape products

  • Edibles

  • CBD products

  • Medical cannabis

  • Topical products

  • Cannabis accessories

Even the niche market can be segmented according to other consumer preferences, such as whether they are focused on wellness, whether they are recreational or medicinal users, whether they are regular or occasional consumers, and more.

Targeting a specific niche market can allow cannabis companies to differentiate themselves from the competition and focus on a specific group of consumers, which can lead to increased sales and revenue.

How To Choose Keywords For Your Cannabis Business

Choosing the right keywords for a cannabis business is essential to succeed in digital marketing.

When it comes to coming up with keywords, the first thing to do is to know your brand. If you expect your audience to know your brand, you need to make sure you understand it yourself. Start by asking yourself what your brand is about and what your goals are.

Once you know your brand and where it’s headed, the next thing to do is identify your target audience and the specific needs, interests, and demographics of that group. This will help you determine which keywords will be most effective in reaching that audience and capturing their attention.

It can also be helpful to come up with a list of questions that people may be searching for that are related to your cannabis business.

As additional tips:

  • Long-tail keywords are more specific and are often less competitive than short-tail keywords.

  • Also, think about location. Local SEO is critical to think about the keywords to use.

  • Use keywords specific to the cannabis industry, such as “marijuana strains”, “CBD oil,” or “cannabis dispensary”.

It’s important to keep in mind that keyword research is an ongoing process, and you may need to test and adjust your keywords over time to see what works best for your business.

Keyword Research Tools

There are several tools available that can help with cannabis keyword research, some of which include:

Google Keyword Planner: This is a free tool that allows you to research keywords, see search volume and get ideas for new keywords.

SEMrush: This is a paid tool that offers keyword research, competitor analysis, and more.

Google Trends: This tool allows you to see the popularity of a specific keyword over time and also provides related keywords and phrases.

Keywords Everywhere: This is a free browser extension that provides data on keyword search volume, CPC, and competition level directly on the search results page.

Google Analytics: This tool allows you to track your website traffic, see which keywords are driving the most traffic to your site, and also provide information on how users interact with your site.

By using one or more of these tools, you can get a better understanding of the keywords that are most relevant to your cannabis business and the audience you are trying to reach.

It is essential to determine what you want to achieve with your cannabis marketing strategy in order to focus on this purpose, the use of keywords, and the segmentation of the target audience.

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