Photo by EKATERINA BOLOVTSOVA / Pexels

Learn | 11.14.2023

El Planteo: The Latinx Cannabis & Psychedelics Community Spurring Positive Change

Meet the leading Spanish-speaking voice in the global discourse on cannabis and psychedelics.

Everyone deserves to feel part of something bigger. A sense of community is unmatched. And while many of us are proud to be part of the cannabis community, what if it went deeper than that? What if there was an outlet that intersected cannabis, psychedelics, and the Spanish-speaking community?

Luckily, we have El Planteo for that. In a world where the narrative around cannabis and psychedelics is constantly evolving, El Planteo leads these discussions for Spanish speakers by intertwining cultural ties, compelling journalism, and a deep understanding of the cannabis community.

Read on to learn more about the Latinx hub that’s changing the face of cannabis and psychedelics.

Behind The Brand

Photo by Kampus Production / Pexels

El Planteo is held together by a trio of visionary founders: Javier Hasse, Natalia Kesselman, and Cynthia Salarizadeh. Together, they’re a force of nature, leading conversations on topics that were once, and still are, rooted in stigma.

Their profound connection to Latin America’s cultural heartbeat makes El Planteo more than a source for cannabis and psychedelic news, but one that prioritizes diverse voices. Their skilled journalists like Hernan Panessi and Marian Venini, alongside Nicolás José Rodríguez, highlight everyone in the cannabis community, from corporate to activists, ensuring everyone finds representation on El Planteo’s diverse platform.

Speaking of diversifying, CEO Javier Hasse knows all about capturing the essence of emerging trends and bringing representation to all. His transition from a Billboard-charting rapper to El Planteo’s CEO is a prime example. Today, the brand continues making waves in the niche Latinx cannabis and psychedelics community.

Impressively, they’re adamant on tying in gender perspectives and inclusivity, thanks to an Advisory Council featuring industry powerhouses like Berner from Cookies, former NBA stars Al Harrington and Isiah Thomas, futurist Jason Silva, and Luke Jacobi from Benzinga. With this in mind, El Planteo continuously ensures its content resonates with all readers.

El Planteo’s rich tapestry of stories and content is a prime example of how the brand continues:

  • Breaking barriers
  • Building community
  • Leading the progressive conversation

Here, it’s more than just cannabis and psychedelics. It’s a promise to help our communities evolve and ensure everyone finds something they can resonate with. As El Planteo continues making their mission a reality, they’ll never stop shining a light on Latin America’s culture and beyond, ensuring each conversation leads to a greater transformation that leaves outdated stigmas in the past.

For more information about El Planteo, visit their website at elplanteo.com.

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