CBD has exploded onto the scene as a versatile and popular new product in the health and wellness space, with applications for everything from serious medical conditions like childhood epilepsy, to more common anxiety issues like public speaking. And with reports of the CBD market reaching as high as $22 Billion in the next three years, retailers are rushing to stock their shelves with CBD products. But not all CBD products are made equally—and in fact, not all “CBD products” have been found to even contain their primary ingredient, CBD, when put to a third party lab test.
This is why it’s important to learn how to properly distinguish between reliable, high-quality CBD wholesalers, and untrustworthy suppliers. Here’s how to choose a CBD wholesaler that’s right for your business.
Full spectrum products signal to a consumer that they won’t be ingesting solely CBD, but the entire scale of cannabinoids and terpenes found in a cannabis plant. This means that on top of CBD, consumers will be ingesting other cannabinoids ranging from THC, to CBN, CBG, and THCV. Often, full spectrum CBD products contain only very small amounts of these additional cannabinoids and terpenes. This is especially true if a full spectrum CBD product is hemp derived, in which case it will include only 0.3 percent or less THC. Such small amounts of THC mean that users will not experience any psychoactive effects.
Why would you want to consume these other cannabinoids and terpenes on top of CBD? Some believe it’s necessary to do so if you want to unlock the full therapeutic potential of CBD. The “entourage effect” theory that suggests that cannabis’ therapeutic properties diminish when the plant’s cannabinoids are isolated and ingested separately. Rather, proponents of the entourage effect claim that cannabis’ various compounds work together symbiotically, and that without a little THC, for example, you may not be able to access the therapeutic benefits of CBD.
Photography Courtesy of Joy Organics
Compared to full spectrum, isolate products solely contain CBD. This exclusive CBD composition is made by extracting CBD from the cannabis plant, while other cannabis compounds go completely unused. In this way, an isolate is free of cannabinoids and terpenes. This allows consumers to administer CBD while being confident that they won’t be ingesting other compounds they may not wish to consume, like THC, a psychoactive cannabinoid responsible for making consumers feel “high.”
The importance of choosing a reliable CBD wholesaler cannot be understated when trying to ensure the safety and satisfaction of customers. Studies have found that as many as 70 percent of CBD extracts available online are mislabeled, often containing different levels of cannabinoids than are listed on the bottle. In some cases, this means that consumers could be getting higher doses of THC, a psychoactive cannabinoid than they expected. This is why it’s important to consider a number of factors before stocking your shelves with a specific wholesaler’s CBD products.
One of the most important factors for choosing a reliable CBD wholesaler is ensuring that each batch of product is thoroughly tested for quality, cannabinoid levels, and potential contaminates. To make sure that the test results are accurate, check to see if the wholesaler you’re buying from has their products tested by a third party, like Joy Organics.
Joy Organics reliably conducts thorough product testing using a third-party laboratory to ensure unbiased test results. These full-spectrum CBD products are also organically grown right here in the United States, which, as I’ll get into later, is another important factor.
Joy Organics is a brand that was born out of frustration for the CBD market’s unregulated landscape, which has resulted in a sea of purported CBD products that don’t work. The company’s founder, Joy Smith, made it her mission to produce CBD products that actually provide the health and wellness benefits consumers expect when buying CBD. The company remains an all-American, family owned and operated business that provides reliable products that work. Buying from Joy Organics also means supporting a positive social mandate that benefits local communities and micro-enterprises across the world.
Pick up the phone and call the CBD wholesale company you’re thinking of doing business with. Give them your email address, and ask them if they can send you an email with additional information on their product. Then, wait and see how long it takes for them to get back to you. If the company takes more than 24 hours to email you, they probably aren’t a fit.
Customer service is important, especially in the cannabis space where it can be hard to distinguish a professional company from a grey-market operator based on their website alone. This customer service test is one such way to ensure that the company you’re ordering from is well managed and ready to prioritize their clients.
Photo courtesy of Joy Organics
Despite being a customer’s first introduction to a product, many CBD distributors don’t pay too much attention to their products’ packaging. Sometimes this means overly plain packaging, and other times it means making labels over aggressive and confusing. If a product’s packaging tries to be all things to all people, it will end up serving nobody. Instead, CBD is best marketed confidently to the niche demographic a company aims to serve. If you’re selling CBD products in a spa, for example, you may want to choose a CBD wholesaler whose products come in calming, soft-colored packaging, and reflects the atmosphere of the shop.
From propping up the job market to the lower environmental emissions associated with national opposed to international transportation, there are many reasons you might want to buy American. But not only is buying American good for the national industry and local cannabis businesses, but it’s also good for you—both in a health and business sense. This is because hemp grown in the United States is generally safer than anything you could import from abroad. Testing standards are higher in the United States, making CBD that’s sourced and processed in the country more reliable. Think of it as an extra precaution you can take on behalf of your business and its customers. So before deciding on a wholesaler for your CBD, check the company’s website to see if their products come from the United States.
Organic is almost always better, and this is especially true when it comes to hemp. This is because hemp is a bioaccumulator, meaning it draws heavy metals, toxins, and chemicals from its surrounding environment. As a bioaccumulator, these substances are absorbed by hemp at a faster rate than they’re naturally flushed out by the plant through catabolism and excretion.
You and your customers don’t want to ingest pesticides or other potentially harmful substances. So it’s important to choose a wholesaler who’s product was made with organic hemp, meaning it is free of these unwanted chemicals.
Photo courtesy of Joy Organics