This Celebrity Weed Brand Is Outselling Everyone—And It’s Not Who You Think

In the world of celebrity cannabis brands, it feels like everyone with a verified Instagram account is trying to slap their name on a pre-roll and call it a day. From actors to athletes to reality TV stars, the market is flooded with famous faces who suddenly have a passion for pot.

But in this oversaturated market, one brand is way ahead of the pack. This brand has record-breaking sales, massive market influence, and the kind of authentic street cred you can’t buy with a marketing budget.

If you’ve ever rapped along to Black and Yellow, you might already know who’s leading the charge.

According to Hoodie Analytics, Wiz Khalifa’s cannabis brand, Khalifa Kush, pulled in a staggering $50 million in sales for 2024—nearly double the revenue of its closest competitor.

For comparison:

• Garcia Hand Picked, the Grateful Dead-inspired brand, hit $30 million
• Mike Tyson’s Tyson 2.0 landed at $20 million

And Snoop Dogg’s weed? His Death Row Cannabis brand saw $2-3 million in sales, placing 20th among celebrity weed brands. Surprising? Maybe. But considering his recent dispensary launch and expansion into retail, his focus seems to be on owning the supply chain rather than just selling products.

Long before legalization, brand partnerships, and celebrity-backed strains, Wiz was one of hip-hop’s most vocal cannabis advocates. If you’ve listened to Rolling Papers, Kush & Orange Juice, or some of his famous interviews, you already know he’s been passionate about weed long before it was a booming industry.

Back in the early 2010s, Wiz wasn’t content with smoking just any strain. He wanted a weed strain tailored to his personal taste—something that fit all of his preferences perfectly.

Working closely with expert cultivators, Wiz developed what would become the legendary Khalifa Kush strain. For years, it was part of Wiz’s private stash, a strain only he and his inner circle had access to. But in 2014, he decided it was time to share the goods with the world.

The first official commercial sales launched in 2016 at Tryke’s Reef Dispensaries in the Southwest, marking the start of the biggest celebrity cannabis brand in the game. What started as a single strain has evolved into a full-blown cannabis empire. Today, Khalifa Kush offers everything from pre-rolls to vapes, edibles, and concentrates – all featuring their exclusive genetics that took years to perfect.

Strategic partnerships helped accelerate KK’s expansion into new markets:

• January 2022 – Khalifa Kush partnered with Cookies to launch in California, one of the most competitive cannabis markets in the world
• February 2022 – KK joined forces with Trulieve, bringing its signature strains to Florida and the Northeast
• By 2023, Khalifa Kush products were available in Arizona, California, Florida, Maryland, Michigan, Nevada, Oregon, and Pennsylvania

What really sets Khalifa Kush apart in the celebrity cannabis space is their commitment to authenticity. While some brands simply repackage existing strains, KK has stayed true to its roots, developing their own proprietary genetics. In an industry where everyone’s trying to stand out, that dedication to originality speaks volumes.

While the flagship Khalifa Kush strain put them on the map, the brand has expanded into a full lineup of premium cultivars, including:

• Baby Turtle – A mellow hybrid that’s an end-of-day favorite
• Violet Sky – An indica-leaning strain with a complex terpene profile
• Khalifa Mints – A potent, minty powerhouse for high-tolerance users

If you’re looking to get your hands on KK products, their website’s store locator makes it easy to find a dispensary near you.

Celebrity cannabis brands come and go faster than a joint at a Cypress Hill concert, but Khalifa Kush isn’t showing any signs of slowing down. With consistent growth across multiple states and a lineup of strains that actually delivers, KK has built something substantial and their $50-million dollar year proves that.

So, what’s next for the cannabis brand Khalifa Kush?

Given the trend toward solventless concentrates and high-potency edibles, it wouldn’t be surprising if KK stepped deeper into those lanes.

Wherever weed goes next, Wiz will be there—rolling, innovating, and making sure his name stays on the best smoke in the game.